PUGET SOUND ENERGY
Most people don't think about their utility company until there's a problem—the power goes out, they get their bill. This campaign was created to change all that. The goal—to become a friendlier, more approachable utility company. After all, Puget Sound Energy does all kinds of really great things for their customers, giving them cost-saving rebates on energy efficient appliances as well as important safety reminders. Additionally, PSE is making great strides in solar and wind power energy to help clean up our environment. This super fun clay animation campaign delivered on these important messages, featuring stylized members of the PSE community. I was involved every step of the way—from initial campaign idea to script development, character development and music choice plus every nuance along the way. It's working. There's been a 104% increase in ad awareness, 244% ad recall and 44% increase in like-ability.