GROUP HEALTH
Group Health had a problem with perception. Consumers knew they could count on Group Health for their primary care but no one thought of Group Health when it came to specialty care. This campaign changed all that. By using real-life situations and the potential disaster that comes with being human, this campaign positioned Group Health as "Ready for anything" when it comes to your health. I was involved in every aspect of this campaign from initial idea through presentation, then script development, casting, shooting, editing, music selection and final finish. This work won Best of Show at the Seattle Addy's plus a National Addy award.