FRED HUTCH
The unconventional, the audacious, the bold—the scientists at Fred Hutch have some incredible ideas that could change our world. This multi-channel end-of-the-year giving campaign focused on those bold ideas and asked for big support to make their important research possible. I was involved during every aspect of this campaign from initial idea to development of every execution across all touch points including an innovative media blitz of SeaTac airport during the busy holiday giving season.