BEN BRIDGE JEWELER
Ben Bridge Jeweler has a proud 100 year history of making fine jewelry but their brand had not kept pace with the modern day woman. Like most fine jewelers, they were stuck featuring perfect "giving moments" usually with a man on bended knee. By showcasing women wearing fine jewelry in their daily lives, this campaign reminded women that they didn't need a special occasion to wear fine jewelry OR a man to buy it for them. Hundreds of social posts, digital display ads, content videos, outdoor and store window displays later, the FOR LIFE campaign found a new voice and a new audience for Ben Bridge. Results: 75% increase in online sales in the first year.